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When you encounter an advertising message that coaxes you to buy something, examine it from the producer’s perspective. How does this company make money? What is the aim of its message? What kind of business processes are involved in offering this product or service? Is this company making a profit? What is the revenue model? Is this product manufactured overseas or locally?

This course was created for the board by Optometrists who beat all odds, fought through sweat and grit and made it possible.

All you need is GRIT!

There are seven modules in this course. Each module contains several topics. Each topic has articles and/or video lessons.

The Learning Management System detects and tracks user progress as it captures all digital footprints.

The minimum expected duration for this self-paced training course is 9.5 hours.

On completing this training, you will be automatically issued a 10 CPD training certificate. This counts towards the pre-requisite for license renewals.