Lesson 7: SWOT analysis of an eye unit (Infographic) Copy

In this step, we ask you to apply information from your own setting or
from the case study on Zrenya district to carry out a SWOT analysis of an
eye unit.

What is a SWOT analysis?

A SWOT analysis is a structured planning method used to examine the strengths, weaknesses, opportunities and threats that might affect an eye care service provider.

Strengths and weaknesses are linked to internal factors; in this case at the eye unit and hospital level. Opportunities and threats come from external sources, in the wider health systems and the broader, general context.

Questions to ask when carrying out a SWOT analysis

Strengths

• What is done well in this unit?
• What is unique about the resources?

Weaknesses

• What could be improved at the eye unit?
• Where specifically are the limitations?

Opportunities

• What are the possible opportunities in this setting?
• Can some of the strengths be turned into opportunities?
• Are there any trends to take advantage of?

Threats

• What could harm the project?
• What is the competition?
• What threats expose the weaknesses?

Reflect and discuss

Think about your own setting, or re-read the case study on Zrenya district.
Make notes on the main strengths, weaknesses, opportunities and threats that face the eye unit. Use the questions above to guide your thinking. You may find you think of other questions as well.